hello_world
Hey there! I'm Anup.
I'm a B.Tech and MBA from NIT-IIM and a product management professional with over 4 years of experience, who loves building things. I have past experience in crafting digital products like websites, software, and mobile apps. Currently, I'm working as a consultant at Takshashila Consulting, Mumbai. Alongside this, I'm always eager to pick up new product creation and development, programming languages, tech stack and frameworks.
I am adaptable and flexible in nature. I enjoy working with others, helping them along the way, and I am focused on a future where I can launch innovative products that address unmet needs and solve real pain points for people.
Additionally, I have a soft spot for music. Composing songs and sharing them has been a fulfilling journey. On the business side, I've started a tech-focused company and another one that's all about positive social change.
If you're curious about software, music, or the blend of tech and business, reach out and connect. Cheers!
about_me
Experience
TAKSHASHILA CONSULTING
May 2024 - Present • 0 year 5 months
Product Strategy Consultant
• Prioritized product roadmap features by analyzing over 10,000 customer feedback and 18 months of historical data, while conducting 7+ market and competitive assessments, resulting in the development of 8+ new features and strategic initiatives
• Crafted a detailed implementation strategy for client's product integration with Railways, Flight, and Bus services, projecting a 500% increase in annual revenue for the first year and outlining a 5-year plan for incremental revenue growth
• Managed JioAds SDK integration across 20+ partner games, optimizing implementation and resolving technical issues, achieving a 70% reduction in ready-to-go (R2G) time and a 25% boost in ad revenue
DTH LIVE TV
May 2018 - Jun 2022 • 4 years 1 month
Founder and Product Manager
• Led the development of a scalable app & backend using 7+ languages & frameworks, managing a team of 10+ developers
• Implemented 20+ SQL & NoSQL databases & designed the system to handle over 100K concurrent users with load balancing
• Executed strategic marketing plans, achieving 5 million+ downloads through market trend analysis & data-driven strategies
• Spearheaded the agile product development process for 90+ releases, directing over 200 sprints that implemented 100+ key enhancements; maintained an on-time delivery rate above 90%, ensuring high product quality across all releases
• Negotiated and onboarded 40+ media partners and established 15+ advertising partnerships, amplifying media reach to over 5 lakhs MAU and increasing overall ad revenue by 60% through targeted ad placements and strategies
InMovidu Tech Pvt. Ltd.
Apr 2023 - Jun 2023 • 0 years 2 months
Product Management and Growth Intern
• Led agile app development project by creating 40+ wireframes and managing 6-month product launch and growth roadmap
• Designed and prioritized product prototypes and features to meet user expectations by incorporating feedback from over 300 users and conducting sentiment analysis for continuous improvement
• Devised and executed data-driven marketing strategies, boosting organic user growth by 32% through targeted engagements
TATA CONSULTANCY SERVICES
Feb 2020 - Feb 2021 • 1 year 1 month
Software Developer
• Developed over 30 Java microservices and RESTful APIs for database interactions, improving scalability and responsiveness
• Managed and optimized 30+ production, QA, testing, and development databases: Oracle SQL, MS-SQL, SAP HANA and MongoDB, ensuring optimal performance and reliability
• Streamlined workflow automation by resolving over 70 implementation-related incidents across Azure DevOps (TFS), SAP, AWS, JIRA, and ServiceNow, resulting in a 20% reduction in ticket resolution time
• Utilized advanced analytics and machine learning techniques to automate more than 10 database management tasks, reducing downtime and manual intervention by 13%
SEVAI VA Pvt. Ltd.
Aug 2017 - Jun 2022 • 5 years 10 months
Co-Founder and Director
• Managed & led a team of more than 70 people and took significant initiatives for the development of society
• Implemented more than 5 revenue generation streams and projects for the people of rural & slum areas
• Organized more than 10 social development events, campaigns, and helped people to maximize earnings
• Implemented bamboo mission, eco-friendly leaf & artifacts projects and constructed a Child-Care home
APPIEFYING
Jan 2017 - Present • 7 years 10 months
Content Creator
• Acquired more than 80,000 YT subscribers and more than 22 million of total video views
• Collaborated with others to generate revenue and content creation
• Composed, produced and programmed more than 20 Bengali, Hindi, EDM and cinematic tracks
MSME TOOL ROOM KOLKATA
May 2016 - Jun 2016 • 1 month
Internship
• Completed the training & worked on industrial automation techniques & automation software
• Implemented working solutions for industrial automation problems by using PLC Programming
• Designed process picture of industrial automation using Supervisory Control & Data Acquisition
Projects
All-Optical Sequential Logic Circuit Design
Optical Electronics, • NIT Agartala
Final Year Project
• Designed an optical clocked D flip-flop/gated D-latch with the help of an Optical Ring Resonator
• Published a thesis by analyzing the simulation and evaluating the performance of the D flip-flop
Education
Indian Institute of Management, Shillong
Jun 2022 - Apr 2024
Master of Business Administration
National Institute of Technology, Agartala
July 2014 - May 2018
Bachelor of Technology
Skills
Java
PHP
Python
Database (SQL & No-SQL)
C#
JavaScript
Android
AWS
Jira
Product Management
Figma
MS Office
Tableau
HTML & CSS
Google Analytics
Adobe XD & After Effects & Photoshop
AI/ML
CI/CD
Scrum
UI/UX Design
Achievements & Certifications
Certifications
• Accomplished Product Management Certification on Udemy, encompassing Agile Product Owner & Scrum expertise
2023
• 'The Product Management for AI and Data Science' certificate awarded by Udemy on course completion
2022
• Awarded 'Remarketing Strategies with Google Ads & Analytics' certificate by Linkedin Learning
2022
• Completed 'Introduction to Cloud Computing for IT Pros' certification from Linkedin Learning
2021
• Completed 'The Fundamentals of Digital Marketing' certification from Google Digital Unlocked
2019
Academics
• Awarded the Diploma of Sangeet Visharad Part 1 (Tabla) by Pracheen Kala Kendra Chandigarh
2012
Co-Curricular
• National Semifinalist and Campus Winner: Sun Tzu Case Competition by Avalon Consulting
2023
• National Semifinalist: PwC Challenge 5.0 Case Competition - 1 out of 2500+ B-School teams
2023
• Won Most Promising Incoming MBA Student (1/50) out of ~1500+ participants by InsideIIM
2022
• Secured 8th & 9th rank in Sub-Division level aptitude test conducted by Dharmanagar Ganit Parishad
2011 & 2009
Extra-Curricular
• Office Bearer of the cultural committee of NIT Agartala. Led and organized ADVAITAM, an annual Techno-Cultural fest of the college
2017
• Led high school cricket team in Inter-School Cricket Tournament & won the runners-up trophy
2011
Social Initiatives
• Leader of the NSS (National Service Scheme) unit of my higher secondary school
2013
• Led 1 road safety & plastic burning awareness campaign & organized 2 blood donation camps
2013
Position of Responsibility
Member of Core Cultural Committee
Aug 2016 - Jan 2018 • 1 year 6 months
NIT Agartala
• Organized a 5-day long annual techno-cultural fest, it was attended by more than 6000 people
• Designed and planned marketing strategies of the event thus ensuring the reach of the event
Office Bearer: bITeSys - Product Management & Analytics Club
Oct 2022 - Apr 2024 • 1 year 7 months
IIM Shillong
• Managed a budget of 5L+, organized 10+ events, and achieved 1.2K+ registrations on Unstop
• Hosted 5 CXOs & analytics heads, enabling networking opportunities for 300+ MBA students
• Fostered collaborations and sponsorships with PM School, Product Folks, and Product Space